Automation is every entrepreneur’s best friend. It allows you to get more done in less time, and to smoothly move people through your funnel. #WinWIn
But honestly, many small business owners overlooked is this area in their websites. Read on to understand how automation can improve your sales.
Use Your Blog to Build Your Mailing List
Like any smart business owner, you likely already have an opt-in forms on your website. Usually people add these forms in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about to leave.
But do you have a solid call to action at the end of your blog posts? When a new reader is finished consuming your posts, they are primed to learn more. Give them the opportunity by offering an opt-in at the end of each post. #Genius
Even better, make it a logical next step by creating a related offer for each post. Called a content upgrade, these offers typically consist of a simple checklist or worksheet, and capture attention by providing even more information about a topic they’re already interested in.
Keep Them Reading With Related Links
How often do you revisit old blog posts to link to newer content? Chances are you have many nuggets of content that will flow easy together, but can your reader fine these treasures? This is an important maintenance job that will help provide visitors with the information they’re looking for by linking related posts together.
Not only is this strategy good for keeping visitors on your site, but Google approves as well. Posts that link to each other encourage search engine bots to crawl your site more thoroughly, and help boost the rankings of your most relevant posts.
[Hint: This is a perfect job for your VA.]
Also if you need help crafting a "Call To Action" for your business download my free e-book here:
The Art of Crafting Call To Action For Business Success
Make the Best of Your Download Pages
Whether you’re giving away a free report or paid product, your download pages can pull double-duty by offering visitors a “what’s next” option. For free download pages, a related, low-cost product is best. It gives readers the chance to learn more about you with a small investment.
For paid products, consider offering a complementary product instead. If you’re protecting your download pages with a membership script such as Customer Hub, you can even offer upsells based on what they already own, making the choice even easier for them.
And if you’re using a double-opt-in mailing list, make use of that confirmation page, too! That’s the perfect place for a quick upsell or an invitation to join you in your Facebook group or weekly Periscope.
Here’s a good rule of thumb to follow on your website: Whenever a reader lands on a page, she should be offered the next logical step. When you write your blog posts or create your download pages, keep that in mind, and your funnel will practically fill itself.
Next step: Look over your funnel with fresh eyes and make necessary changes. Read more about the Art of Content Marketing and The Missing Element in Your Business Funnel
Want to know more? There has never been a better time to sell your product or service on-line. Book a free introductory call now to further discuss your amazing new business or ways to improve your already existing website. I can help you make more sales today!
Health, wellness, success, spirtual living
"My zone of genius is around mentoring, guiding and coaching inspired, creative, conscious and spiritual entrepreneurs and individuals to connect with their deepest desires and values so they can rise with grace. I believe in treating the "whole person" and with simple energetic shifts they can reach their highest potential and serve from a place of inner peace and fulfillment."
“If I am not good to myself, how can I expect anyone else to be good to me?”
― Maya Angelou
"Every day is a new beginning, choose wisely."
-Sarah Parker Thomas
“We are all a work in progress.
And the possibilities are endless.”
Sarah Parker Thomas