Promoting Your Events/Giveaways
We are all busy people, but entrepreneurs are EXTRA busy people. They’ve got staff to manage, ads to monitor, products to create, and family to take care of.
So while your giveaway extravaganza is important to you and your partners (after all, it will build their lists, too) it’s probably not a top priority when it comes to promotion.
So what do you do? As the event/giveaway organizer, it’s your job to make everyone else’s job easy, and you can do that by creating a swipe file and graphics they can use for promotion. These cut-and-paste documents will allow your staff and others to quickly get the word out.
At a minimum, you’ll want to include:
Helping Your Clients Stay Informed
The other end of this is helping your customers/clients stay informed and up to date on your event.
Ideally, you’ll want to put all your materials together in a single welcome packet and send it off as soon as your guests confirm they’ll be participating. But don’t stop there. You’ll also want to:
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