These days, any serious business owner has a website or blog to help market their business. A website with your own domain name (URL) establishes a professional online presence and offers a central hub for all of your online and offline marketing efforts. However, if you have not updated your website recently or posted fresh content to it, it is past time to enhance your online presence. You must update your content if you want to improve your chances of succeeding in any niche.
Where to Start:
If your website is more than a few years old, chances are it might not be mobile-friendly. Almost everyone used their smartphone or tablet to surf and shop, this should be your first enhancement.
Second, do you have a blog? A blog is a fun and interesting way to present fresh niche-related content on a regular basis. Write the content, or commission it, upload it, and set the publication date. Your blog will be updated regularly without you having to work on it every day and new content means more people returning day after day to your site.
If you are working in a small company or are a solo entrepreneur, you might be thinking that you have no idea how to do either of these task or have no budget to hire anyone.
There are two ways to accomplish this. The first is to set up a free blog at Weebly. This basic version of the program is mobile-friendly and will show you just how easy Weebly is to use.
Set up the blogging “block” (it’s as simple as sliding a picture onto a sheet of paper) and you are ready to start blogging. You then use the built in calendar to set the publish date for your blog posts. Easy-peasy!
The full version of Weebly includes other key items that can really help your niche business take off. The first are themes and the second are plugins. But you can still make a great starter site for free!
If you are ready to invest in a full blown site themes set the overall appearance and functionality of the site. Themes change the appearance of your website, such as a text-based blog versus a photo blog. There are many free professional-looking themes available too.
Plugins are little mini-programs that add a range of functions and tools to your pages and site. These can range from social media links that will let you promote your site on all your accounts and allow your customers to promote your site as well to a number of exciting niche options that will make your site a magnet for customers, such as:
- A forum or discussion board
- Top niche products lists with links to buy
- An article directory
- A membership site, free or paid
- A Frequently Asked Questions (FAQs) portal
Plus much, much more.
If your site is not getting the kind of traffic you want or enough repeat visitors, update your site/blog, add functionality, and see what a difference it can make to your profits.
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