Easy Pricing Strategies to Determine Your Rates
It might just be the most stressful decision you ever have to make: “What to charge?”
You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host of other variables. Working it out can feel like a hurdle you can’t quite get past. Not to mention any personal hurdles you are harboring about money, in general.
So where do you begin? Creating a solid pricing structure requires you to do a little digging. Look at your goals, your personal situation and start with a number you can live with. Then with your starting number in line, take a look at:
Your Competition. This might take a little detective work, since a lot of coaches and service providers don’t publish rates. But if you pay attention to their websites and social media, ask a few discreet questions, and get on their mailing list, you can figure it out.
Be realistic about who, exactly, your competition is, though. Don’t undervalue or over-sell yourself. In other words, make sure you’re comparing yourself to another provider who shares the same skills, market, and track record, rather than simply looking at who you strive to become.
Your Skills. In some fields, this is easy. There are certifications and educational programs that allow you—by virtue of having achieved them—to charge a certain rate. If you’ve followed this path, then pricing will be easy for you. If not, take a solid look at what you can legitimately claim as a skill.
Look, too, at your track record. Have you proven yourself by helping former clients (and do you have the testimonials and case studies to show for it)? Have your former clients moved on to bigger and better after working with you? (That’s a good thing!) These are all reasons to maybe consider a higher price range than you might have first thought.
Your Market. In the game of setting rates, it’s your market that has the final say. As any first year economy student can tell you, the price of anything lies where what the buyer is willing to pay meets what the seller is willing to accept.
If your goal is to give newbies a helping hand and lead them down the path to success, that unfortunately means you can look forward to low paying gigs. That’s not a bad thing—everyone has to begin somewhere—but it does need to be acknowledged. If, on the other hand, you’re target market is more established and economically stable, then a higher fee isn’t just warranted—it’s a must. They will expect a higher price, and will not find value in the lowest-cost provider of anything, whether it’s coffee beans or business coaching.
Finally, don’t forget that pricing is never set in stone. It’s flexible. If you find you’re attracting the wrong market (or no market at all) you can always change your rates. Working too hard for not enough return? Raise your rates.
It’s your business. You get to call the shots.
If you found this post helpful be sure to check back next Tuesday for more business advice as we tackle some common obstacles and set the ground work for success.
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"My zone of genius is around mentoring, guiding and coaching inspired, creative, conscious and spiritual entrepreneurs and individuals to connect with their deepest desires and values so they can rise with grace. I believe in treating the "whole person" and with simple energetic shifts they can reach their highest potential and serve from a place of inner peace and fulfillment."
“If I am not good to myself, how can I expect anyone else to be good to me?”
― Maya Angelou
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-Sarah Parker Thomas
“We are all a work in progress.
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Sarah Parker Thomas