It's a GREAT WAY to attract & keep clients coming to your web site. Okay- but that sounds like A LOT of work and (writing). So why bother? "Can't I just put my products on a webpage/FB Page and sell them? No blog needed?"
Sure you can, but expect crickets - not clanging cash register sounds. See, when you publish high quality, valuable content consistently, you have a secret weapon for standing out from your competitors. #WIN
It’s one of your best strategies for getting new leads for your business, building a relationship with those prospects, and converting them to long-term, loyal customers.
Sounds great, yeah? So let's go slap a blog post together and get sales! #NOT!
(Read more about Tweaks to Automate Your Amazing Sales Funnel)
Don’t let anyone fool you into thinking its just writing about your shiny new product or your personal opinions. Also content Marketing isn’t just a matter of producing a load of content and distributing it online (and offline). It requires some careful planning so that your content achieves the results you want. But done correctly you will have more happy customers (and sales) than you can handle!
You might also want to read:
Who is Your Ideal Client?
Blissful Business Library
Is Your Business Hiding in Plain Sight?
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