You Are Your Brand

You Are Your Brand
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Here’s secret successful marketers know: Customers don’t buy a product.
They buy you. 
Your personality.
Your experience.
The unique qualities only you possess. 

There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you. And your personality shines through in a variety of ways. 

Your Authentic Voice
How you speak, write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can see this in action if you scroll through your Facebook feed. It’s easy to know who has posted a particular image or status update, just by recognizing the voice with which they generally speak. 

Here’s an even more important aspect of your “voice” though: it has the power to attract a specific audience. In recent years, a few high profile coaches and product sellers have become celebrities of a sort, largely because of their harsh, “don’t hold back” language. These volatile coaches, (plus yours truly), makes no apologies for use of offensive words, and guess what? Our clients and fans love us for it. They love us for being US.

But what about those that don’t like this? Well then blessings and I hope you find a coach/mentor that resonates better with you. This isn’t a cookie cutter, one size fits all world and your business should not be either.

Now I’m not saying snarkiness and foul language is not the only way to go, though. You have to build your brand on content and your own personality. I also try to be an inspiration to my clients and I give a lot! But that is my personality. What traits to you bring to the table?

Whatever approach you use, just be sure and be authentic. It should be clear that if you were to meet your clients in person, you would speak and act exactly as you do online. And that ladies and gentlemen is how you build a strong brand. 

​Your Story
How did you get to where you are today? The backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience. 
Are you a struggling single mother? Your success could be an inspiration to your audience, and is a huge part of your personal branding. 

Your story doesn’t have to be dramatic, and you certainly don’t have to share more than you’re comfortable with, but it does have to be yours. Be your true self, and you’ll never have to worry about attracting the right audience. They will self-select, and your perfect client will find you. 
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Are you enjoying the Tuesday business blog posts? If you want to know more I’m about to launch a new FB sacred business coaching group. Follow me on FB HERE and dm/or comment for details and maybe a FREE slot in the group.


Speak Soon,
Sarah