Sarah Parker Thomas
  • Blog
  • Welcome
  • Bliss Soul 2 Soul
  • Articles
  • Coaching
  • Healing
  • Events
  • Shop
  • About Sarah
  • Contact
  • Videos
  • Terms of Use
  • Build Your Dream Business
  • F A Q
  • Social
  • Newsletter
  • VIP Business Library
  • Health/Nutrition Member Area
  • VIP Wellbeing Library
  • Business VIP Area
  • Empath/HSP
  • Energy Medicine

What You Need To Know About Email Deliverability

9/19/2017

 
Today we take a look at email expectations and tips for connecting with clients.

Let’s be honest, you’re spending a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate. If those emails land in your potential customers’ spam folders, you don’t have much of a chance of making a sale or building a relationship with them. Here are three tips that will help insure that your emails make it to your subscribers’ inboxes. 

Use A Reputable Auto Responder Service 
Using a reputable auto responder service is the single best thing you can do to improve your chances of avoiding spam folders. Companies like Aweber and Mail Chimp  work hard at making sure they are white listed with the big Internet Service Providers and email providers like Gmail. 

Most auto responder companies will list their delivery stats. In addition the good ones will make sure your emails are compliant and keep you out of hot water. 
Picture
Set Expectations and Keep Them 

Your chances of staying in the main inbox are high when your subscribers regularly open your email. The best way to insure that – outside of providing great content that your subscribers are looking for – is to set expectations from the beginning. Let your subscribers know early on when and how often they can expect an email from you. 

You can even use “foreshadowing” in your messages. For example, toward the end of your current broadcast email, mention that they can look for another email from you next Tuesday. 

Once you’ve set those expectations do what you can to meet them. Yes, things happen every once in a while. In general though, do your best to keep your promise and email when your readers expect it. 

Doing this regularly will improve your open rates and thus your overall deliverability. 

Clean Up Your List Regularly 
Another good habit is to clean up your list regularly. If subscribers haven’t been opening your emails for the past six month, chances are good they are no longer interested in what you have to offer or they may not be seeing your emails. 

Check your auto responder services manual or help files to see how you can go about deleting anyone that hasn’t opened an email from you in the past six months. If that freaks you out, or you have a seasonal business, start by deleting anyone that hasn’t looked at your emails in the past year. 

Following these tips and keeping an eye on email deliverability in general will make sure your emails are being read by your subscribers and that’s the point of email marketing, isn’t it? 

Check back next Tuesday for more business tips or join the Bliss Business Success Newsletter to get great business content delivery weekly right to your inbox.


Speak soon,
Sarah 


Subscribe to our Bliss Business Success Newsletter

* indicates required
Health, wellness, success, spirtual living

Comments are closed.

    RSS Feed

    Sarah

    "My zone of genius is around mentoring, guiding and coaching inspired, creative, conscious and spiritual entrepreneurs and individuals to connect with their deepest desires and values so they can rise with grace. I believe in treating the "whole person" and with simple energetic shifts they can reach their highest potential and serve from a place of inner peace and fulfillment."


    ​To learn more about Sarah click here.

    Archives

    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015

    Picture

    Categories

    All
    Abundance
    Affirmations
    Anger
    Anxiety
    Audio
    Bliss Challenges
    Book
    Books
    Business
    Challenge
    Checklist
    Couple Coaching
    Crystals
    Dating
    Depression
    Empath
    Energy Healing
    Event
    Fear
    Forgiveness
    Free
    Gratitude
    Grief
    Inner Guidance
    Intuition
    Law Of Attraction
    Manifesting
    Meditations
    Money
    Nutrition
    Pain
    Panic Attack
    Quiz
    Reiki
    Relationships
    Removing Wealth Blocks
    Retreats
    Sale
    Self Confidence
    Self-Confidence
    Self Esteem
    Self-esteem
    Self Love
    Shadow Self
    Soul Mate
    Spiritual Reiki
    Support
    Videos
    VIP
    Webinar
    Wisdom
    Workshops

    RSS Feed

    “If I am not good to myself, how can I expect anyone else to be good to me?” 
    ― Maya Angelou
    Picture
    Picture
    "Every day is a new beginning, choose wisely."
    -Sarah Parker Thomas
    Picture
    Picture
    “We are all a work in progress.
    ​And the possibilities are endless.”
    Sarah Parker Thomas 
    Picture
    Private Coaching
    Picture
    Picture

Services

Online Consultation
Private Coaching
Events
​Shop

Company

About
The Company
Blog
Social

Support

Contact
FAQ
Terms of Use
Mail: Sarah@sarahparkerthomas.com:
© COPYRIGHT 2015-2020  ALL RIGHTS RESERVED.
Picture
  • Blog
  • Welcome
  • Bliss Soul 2 Soul
  • Articles
  • Coaching
  • Healing
  • Events
  • Shop
  • About Sarah
  • Contact
  • Videos
  • Terms of Use
  • Build Your Dream Business
  • F A Q
  • Social
  • Newsletter
  • VIP Business Library
  • Health/Nutrition Member Area
  • VIP Wellbeing Library
  • Business VIP Area
  • Empath/HSP
  • Energy Medicine