Promoting Your Events/Giveaways

Putting small steps into place can help everyone have a better, less stressful event.

Promoting Your Events/Giveaways

We are all busy people, but entrepreneurs are EXTRA busy people. They’ve got staff to manage, ads to monitor, products to create, and family to take care of. 

So while your giveaway extravaganza is important to you and your partners (after all, it will build their lists, too) it’s probably not a top priority when it comes to promotion. 

So what do you do? As the event/giveaway organizer, it’s your job to make everyone else’s job easy, and you can do that by creating a swipe file and graphics they can use for promotion. These cut-and-paste documents will allow your staff and others to quickly get the word out. 
At a minimum, you’ll want to include:

• Social media graphics. Professionally designed graphics in appropriate sizes are the holy grail of promoting.
• Email copy. Create at least two or three versions so everyone has plenty of copy available.
• Social media updates. Tweets and Facebook updates are easy to schedule ahead of time. Be sure to include the link right in the updates. 
• Promotional calendar. Make sure all your participants know the event dates and when they’re expected to mail or post on social media. 
• Send reminder emails. If you expect your people to promote on a specific day, be sure to remind them one week in advance, and again one day in advance. Include the swipe file right in the body of your reminder email.

Helping Your Clients Stay Informed
The other end of this is helping your customers/clients stay informed and up to date on your event.

Ideally, you’ll want to put all your materials together in a single welcome packet and send it off as soon as your guests confirm they’ll be participating. But don’t stop there. You’ll also want to:

• Follow up. Emails get lost and we get busy. Remember to follow up with your guests to be sure they’ve received your welcome packet and to ask if they have any questions. This is a great job for your VA to handle!
• Allow your customers to promote the event. Make it easy for your guest to promote your event. Include links your guest can tweet or post on social media. 

When you make it easy for your guests to promote you, you’ll have a much more successful (and far less stressful) event. Your mailing list will grow, your partners will appreciate the work you’ve put into the event and everyone will benefit. 

Tune in next Tuesday for more business topic or join the Bliss newsletter to get even more tools for success!

Speak soon,

Sarah

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