If there’s one thing that holds promising entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell?
Imagine spending weeks or even months of time—plus the cost of document design, video editing and all the other pieces that go along with it—only to discover it’s not what your audience wants or needs. How frustrating would that be?
You don’t have to leave it to chance, though. There are plenty of ways to test your idea before spending the time and energy on a full launch.
This is the simplest way to get a feel for what your market needs and wants. Simply ask them. Create a survey with Survey Monkey (or even a Google form) and send it out to your mailing list. For best results, keep it short, but do ask:
Listen to Their Complaints
If you have a community (or are part of one) of ideal clients, pay attention to what they’re asking about the most. These are the things they need help with. For example, if you’re a business coach and your Facebook group is filled with questions about running Facebook ads, then clearly there is a need for some training in that area.
Learn From Your Competition
Hopefully you have a list of competitors and you’re reading their blogs and emails, and lurking in their Facebook groups. This is a great way to gain insight into what they’re doing—not to copy them, but to discover what’s hot right now. Remember, there are enough customers out there for everyone.
I have had my competition purchase my paid products as well. Again, you should never copy anyone, but you can either:
If you need support in developing your product or taking your business to the next level, why not book a free introductory session today?
PS: You might also want to read:
Is Your Business Hiding in Plain Sight?
Tweaks to Automate Your Amazing Sales Funnel
"My zone of genius is around mentoring, guiding and coaching inspired, creative, conscious and spiritual entrepreneurs and individuals to connect with their deepest desires and values so they can rise with grace. I believe in treating the "whole person" and with simple energetic shifts they can reach their highest potential and serve from a place of inner peace and fulfillment."
“If I am not good to myself, how can I expect anyone else to be good to me?”
― Maya Angelou
"Every day is a new beginning, choose wisely."
-Sarah Parker Thomas
“We are all a work in progress.
And the possibilities are endless.”
Sarah Parker Thomas