Do You Know the Best Way to Market Your Book?

Do You Know the Best Way to Market Your Book?
(Hint: It's probably NOT what you think!)
 
First, I hear you, “Sarah, what book?”  Well you know your going to write one..

What if I told you that you need to work on the marketing end of it NOW before it’s published or even written? How are you going to market something before it’s completed? 

Well guess what? The #1 most important book marketing strategy you should be using to get tens of thousands of eyeballs on your book is…
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Any guesses?
TV Spot? Facebook Ad?
NOPE

It’s not a short-lived and expensive TV spot, it's not radio, it's not Facebook or Amazon ads... and it's not even using Facebook groups. (Which honestly, who has time for?)

Don’t get me wrong, all those are good avenues for putting your products/books in front of people, but they're not the most important tool in your book marketing toolbox.

The best way to get ongoing traffic to your book is... 

Wait for it…

To have your own website, and specifically a blog!

Have you heard that blogging was a dead or dying art? Guess again. Blogs have the staying power to continue to drive traffic to you and your books for years, beyond any other form of marketing and that’s not even considering the cost factor! Where else can you get this much coverage for so little cost?!

Websites add value for your readers, promote you as an expert or celebrity if you write fiction and give you a platform to launch dozens of additional profit-boosting projects from just one platform. #WinWin

So even if you have not completed your book, start your website today! It doesn’t have to be prefect…you can tweak it as you grow, just as your business evolves. The sooner you start, the sooner people can start following you and connecting with you. Which means when you do publish or launch your audience will be lining up, ready to purchase your books or buy your products.

Need help with your blog or have questions about websites? I’ve been building websites since the 1990’s and blogging professionally since 2011. It’s not as difficult as you may think. 

Let’s discuss it.

S-